Inner-Eye Concealer

So I've been thinking about how and why we use concealer. One of the deep issues of the ages.

Specifically what got me thinking was the phrase "under-eye concealer". When dealing with darkness, I would venture that 90% of the time we don't need concealer "under" the eye so much as in the outer and inner corner down into the orbital socket (the area created where your bone ends and your eye socket begins). That is where most darkness peeks through the thin, delicate skin.

The problem with the idea of "under eye" concealer, especially if you are using a concealer that is slightly lighter than your foundation, is that you get left with the dreaded Reverse Raccoon Effect. No one wants this!

I think using a brightening concealer is great, don't get me wrong. But ideally, you want to bring the fresh brightness to the center of your face. Not just UNDER your eyes. Highlight down below your orbital socket into the naso-labial folds. Add a dab between your eyebrows and in the middle of your chin. This creates a diamond of brightness to make your whole face sparkle! And maybe we should start a revolution to change "under eye concealer" to "inner eye concealer".

It could happen, right?